AESTHETICS :Sense of Beauty is a receptive attitude of mind-soul complex. Everything in Nature is not beautiful. The Artist selects/draws beauty out of Chaos in Nature. The perceptual world is a mixed up Field .(Oscar Wilde)
The sense of beauty is an extraction by creative and evolving process through conscious play. All words ,known or unknown, are there in a Dictionery. The poet or novelist aesthetically arrange words to lift up the reader to a higher level of perception. Yet, not all writings are aesthetic display. Commercial success are most often not the representation of aesthetic voyage in our modern Civilisation.
What is highly popular may not be aesthetic nor artistic.There are difference between Best-seller popular writing and creative writing of high order.